Armitron alarm/chrono
1.To set the time hold the mode button until the alarm flashes, then hit it one more time and the time will flash to be changed. Once the alram or time is flashing use the ST/STP button to navigate between hour, minute, month, day and day of the week, the ADJ button changes the numbers.
2.While holding down the ADJ button use the ST/STP button to turn off the hourly CHIME and the ALARM chime.
Hope this helps!! K~~

I used the instructions on the Armitron sight (www.armitron.com) for the model 45/6963 (page 2 of ladies digital). Follow their instructions but NOT their picture of the watch buttons. For the model 45/6967 the buttons are as follows:

A = lower right
B = lower left (this one is the same as on the picture)
C = upper left
D = upper right

I drew a circle and labeled the buttons according to the list above, then followed their instructions (pushing the "A" button when instructed to do so, but my "A" button is the lower right button, NOT the upper left as it appears in their picture) I was able to do all the setting/adjusting of my watch.

Hope this helps. Merry Christmas.