No, it is not a Sony -- it is a Hitachi 50V720
However, on the blog site there were pictures of the Sony TV with the same problem only in red instead of blue. There were step-by-step instructions on how to repair and it was a simple, no-brainer adjustment. I am wondering if the Hitachi can be adjusted the same way. Also, I am wondering where I can find how to remove the rear panel of the TV. Is it just a matter of removing the screws and taking it off?
Televison & Video - Hitachi - 50V720 Television
Answers & Comments
Check this link for the user manual it has the steps on how to replace the lamp hopefully that will be the needed information that you're looking for http://www.hdtvsolutions.com/pdf/50V720.pdf
Hope that helps...........